Adobe Experience Cloud Blog

MAY 5, 2015

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. It’s important to remember why people started using emojis in the first place. In essence, there’s something for everyone.

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Thought Leadership Marketers Marketing Millennials 134

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 20, 2014

When IT is evaluating new technology, they want to first understand how it aligns with their existing architecture in place. Ensure that your technology provider is able to answer these questions in a clear, succinct, and proactive manner. Speak their language. How does it scale? How is data privacy handled?

Thought Leadership 134

Thought Leadership New Technology Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 19, 2016

With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. But with a solid strategy in place, you can navigate the MarTech landscape and adopt the best solutions for your organization to step up your stack. Are you currently evaluating new technologies for 2017?

Thought Leadership 107

Thought Leadership New Technology Promotion Advertising 107

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

Adobe Experience Cloud Blog

MARCH 24, 2017

With more than 5,000 people in one place, marketers will walk away with how-tos and inspiration around how to innovate in two ways: within their current tools and by combining their technology with partners to win more in the Engagement Economy. Innovation Always. I’ll see you in San Francisco.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Adobe Experience Cloud Blog

APRIL 6, 2018

And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. At this year’s Summit, we’re bringing all of the greatest best practices and technologies to one single place. There’s always more programs to run, more to optimize, more content to write, more EVERYTHING.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Author: Rajiv Kapoor Change of focus. Now, let’s say you are the client.

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Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

MAY 21, 2018

Given their importance and the amount of the marketing budget they consume, it is vital that companies ensure that they have a good working relationship with their anchor vendors and a good vendor support infrastructure in place. Third, and most importantly, they are constantly working to stay ahead of the technology curve.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. How to avoid it: If you don’t have a documented strategy in place, it’s not too late!

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Whitepaper Thought Leadership Energy Marketers 130

Adobe Experience Cloud Blog

MARCH 3, 2015

These kinds of campaigns—big narratives that span a wide range of experiences and stories—will still have a key place in the future of marketing, because we can all connect with them. Your Story As A Starting Place. Departments are budgeting to meet the customer everywhere they are–tying multiple places together in a dialogue.

Branding 134

Branding Thought Leadership Fashion Entertainment 134

Adobe Experience Cloud Blog

DECEMBER 14, 2018

It is not uncommon that a new technology will be subject to overpromising and under delivering, which leads to disillusionment and skepticism. AI can help marketers determine the best time and place to engage with potential customers based on past channel performance and what you know about the individual.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Big ideas do have a place – they just need to align with brand and consumer insights for a truly impactful experience. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. Please share your thoughts in the comment section.

Transform 134

Transform Branding Logistics Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 7, 2019

Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Meanwhile, a CMT is an evangelist, advocating new technology and getting teams the resources they need for digital adoption, such as IT assistance or specialized training.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 16, 2018

Feeling overwhelmed with the number of places to communicate with audiences? The post History Repeats Itself, Even in Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Please feel free to add your comments and the principles you use for guiding your marketing strategies below.

Transform 134

Transform Thought Leadership Communications Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing. The options are endless! Comment below!

Thought Leadership 91

Thought Leadership Transform Influencer Marketing CMO 91

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? But that future may not be far off.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

APRIL 9, 2014

We ate, we drank, we posed for pictures, and we explored new technology integrations. 3) Place lots of small wagers. 2) Our new SEO capabilities – Marketo users will now be able to optimize their site’s SEO, and to compare their rankings to their competitors, all within the platform. 2) Try an empathy hack.

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User-Generated Thought Leadership Fashion Education 131

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. Distractions like these, or others like competing calls-to-action, offer visitors too many choices of places to click.

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Mobile optimization can be thought of as an energy bar: a high density package of useful content, designed from the ground up for convenience, digestibility, and one-handed usability. Each has its place, but sometimes mobile optimization is the more effective approach. This is especially true in the marketing world. Mobile Marketing'

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

So how can a marketer make informed decisions in this fast changing technology landscape? Address the Root Causes Before Taking on New Technologies. During the SiriusDecisions Technology Exchange conference, one of the key takeaways for marketing was to focus on people, process, and technology—in that order.

Thought Leadership 89

Thought Leadership Transform CRM New Technology 89

Adobe Experience Cloud Blog

JULY 30, 2018

You move around, looking for the perfect place to wedge in some new piece. Thanks to Ikea’s AR, or augmented reality, app, you can plan placing your furniture before ever heading over to a nearby warehouse. Apps like the ones Ikea have developed are a new form of content marketing. VR as Content Marketing.

Thought Leadership 92

Thought Leadership Marketers Marketing Entertainment 92

Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. It’s still a top platform for debating current events and breaking news and driving discussions. Twitter’s also a great place for users to consume social and educational video content. Share thought leadership.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Attendees are often looking for events where they can sharpen their skills and learn about new technologies. These technologies can include your own product. Education- and acquisition-driven goals include: New customer acquisition. Again, it all depends on why you ran your event in the first place.

Event Marketing 134

Event Marketing Customer Acquisition Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 5, 2016

Earlier this year, a team of researchers at University of Southern California (USC) discovered a social media phenomenon called the majority illusion, which happens when well-placed members of a social network create the illusion that items on social media are more popular than they actually are.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketers Marketing 91

Adobe Experience Cloud Blog

DECEMBER 13, 2017

You’ll want to be sure they know of the changes to Chrome browser, and you’ll want to know of any plans that may already be in place to secure your corporate pages. The good news is that they may already be aware of the changes to Chrome. Are there any steps that marketing needs to take when creating new pages on your corporate site?

Thought Leadership 133

Thought Leadership Communications New Technology Management 133

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

Ask questions like: Are you in charge of your team’s technology budget? In the next three months, how likely are you to purchase a new technology solution? That way, you get to see your lead data and feedback all in one place. Data here, data there: closing the loop. Share your favorite use case below!

Thought Leadership 94

Thought Leadership Marketing Automation Platform Customer loyalty New Technology 94

Adobe Experience Cloud Blog

JULY 6, 2016

You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. The most interesting aspect of this new integration is that after the photo with the sticker is posted, the sticker itself becomes searchable, essentially becoming a visual hashtag. Easily done.

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Martech

MARCH 14, 2024

For CEOs and other business leaders, it matters even more to share in-the-moment reactions to current events or relevant industry news, demonstrating genuine engagement and insight that AI will have difficulty replicating. This human element of thought leadership is precisely what’s missing from much of the AI-driven content out there.

Customer 123

Customer Transform Thought Leadership Law 123

Adobe Experience Cloud Blog

AUGUST 19, 2016

With the array of tactics and new technologies in the marketplace, it can be challenging to identify what strategy will work best for you. Your organization needs to have a defined revenue model and business rules in place to ensure the best possible outcome. Get Scrappy: 7 Tips for Smarter Digital Marketing. Get scrappy!

Thought Leadership 91

Thought Leadership SEO Marketers Marketing 91

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. An easy place to start is through your buyer personas. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

FEBRUARY 15, 2024

We have all this great thought leadership and content. We review new technologies when they come out. There are new resources that come out, Q: When you rolled the AI out for your whole team how was that different than what you had been doing during the education phase? A: Marketing is such a unique function.

Education 120

Education CMO Marketers Marketing 120

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations.

Marketers 98

Marketers Marketing Thought Leadership Advertisers 98

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? is about making sure that content reaches them in the right place. What do they need, and why do they need it? How and where do you reach them (and how do you tell if it’s working)?

Customer 111

Customer User-Generated Marketers Marketing 111

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. All sections of the website (including thought leadership) were part of that redesign. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In June 2017, the team quietly celebrated.

Content Marketing 83

Content Marketing CMO Thought Leadership Marketers 83