Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users.

Shoppers 79

Shoppers Gen Z Product Millennials 79

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

Transform 51

Transform Marketing Marketers Manufacturing 51

Trade Press Services Newsletter

JANUARY 9, 2025

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Their perspectives can provide valuable insights and help identify potential areas for improvement or new opportunities. Be proactive in acquiring and leveraging new technologies.

Marketing Plan 130

Marketing Plan Whitepaper Direct Mail Marketing 130

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. Those who drag their feet before deciding on a new product.

Marketing 130

Marketing Marketers CMO Communications 130

Jeff Bullas

DECEMBER 9, 2022

These include: Subscription Business Models (Physical and Information Products) Fulfillment by Amazon (FBA) e-Commerce Business Models Software as a Service (SaaS) business models . And we should always start with a “Minimal Viable Product” (MVP) to test what works and what doesn’t. The idea is simple. They’re correct.

Food 200

Food Entertainment eCommerce New Technology 200

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Gen Z 124

Gen Z New Technology Marketing Plan Product 124

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 97

User-Generated Retail New Technology Customer Journey 97

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 112

Transform New Technology User-Generated Communications 112

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 120

Price Health CRM Retail 120

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. In Q1, there were 21 new AI tools announced.

New Technology 115

New Technology Product Marketers Marketing 115

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Trade Press Services Newsletter

AUGUST 4, 2022

Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights. What the ADPPA Means for Consumers For consumers, the ADDPA provides greater control over their data.

Law 130

Law Energy New Technology CRM 130

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 116

Shoppers User-Generated New Technology Price 116

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Chief Martec

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. But the category as a whole is evergreen, continually adapting new technologies to marketing. Now the good news.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. For instance: The marketing technology landscape has grown rapidly, with many new products emerging yearly.

Transform 112

Transform CMO Direct Mail New Technology 112

Adobe Experience Cloud Blog

APRIL 21, 2020

Many of us are figuring it out as we go, experimenting with new technologies, and learning how to fail fast. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Once you have an “MVP” (minimum viable product), go ahead and launch.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. billion in 2021 to $28.4 billion in 2023.

New Technology 102

New Technology Product Marketers Marketing 102

Martech

JUNE 20, 2024

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. asked Sunil Menon, senior director of product marketing at Adobe. “If

CRM 108

CRM eCommerce New Technology Marketing Automation Platform 108

Martech

MAY 15, 2024

What’s interesting is that the proliferation of technology and the marketing side is just crazy — you can’t see all of the logos in the martech graphic without a magnifying glass! I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion. A: Wanting transparency.

Transform 111

Transform Direct Mail eCommerce New Technology 111

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Over the last three quarters, CabinetM has closely monitored generative AI products and other AI-related categories. Investment shifts.

New Technology 117

New Technology Analytics Product Marketers 117

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Martech

APRIL 19, 2024

How to leverage new technologies and the development of AI to build loyalty?

Retail 111

Retail New Technology Branding Customer 111

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 112

Law Transform Retail Manufacturing 112

Martech

SEPTEMBER 16, 2024

With shiny new technologies abounding, shopping for new technology might seem like a great place to start, but that is a red herring. What journey does that data take to influence marketing, product and technical decisions. Next, look at your processes for that use case. analyzing it in real time.

Law 113

Law New Technology Communications Management 113

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Create a message around the NFT and make it visual.

Branding 129

Branding Fashion New Technology CRM 129

Search Engine Land

OCTOBER 4, 2023

Shoppers will be able to use this new technology for real-time product comparisons and to seek additional details, reviews, and recommendations tailored to their search context, reports Business Insider. Why we care. Advertisers should closely monitor these developments to gauge their impact on ad visibility. How it works.

Transform 119

Transform Shoppers User-Generated Retail 119

Martech

NOVEMBER 27, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. The AI bubble will follow suit.

Transform 124

Transform B2C CMO New Technology 124

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. slow or off-brand communications, inefficient content production, inability to manage growing volumes, etc.)

Communications 136

Communications Marketing Marketers Customer Journey 136

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketing Marketers New Technology 130

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. The pandemic delivered both disruption and opportunity.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Productivity or performance: What’s your choice? It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn.

Transform 126

Transform New Technology Education Product 126

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings.

User-Generated 109

User-Generated New Technology Marketing Plan Product 109

Martech

MARCH 15, 2024

These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Marketing, IT, customer service, legal and product to ensure data collection methods are innovative and fully compliant. Data security and storage. Customer insights.

Law 124

Law Communications Management Analytics 124