Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 126

User-Generated Social Media Marketing Marketers Marketing 126

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 115

Price Health CRM Retail 115

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 112

Shoppers User-Generated New Technology Price 112

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Why we care. How it works. How it works.

Product 132

Product New Technology Advertisers Advertising 132

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. She answers questions in real-time as thousands of viewers watch.

Branding 114

Branding Gen Z Energy Shoppers 114

SmartBrief - Marketing

JULY 17, 2024

This makes agile companies better positioned to withstand various kinds of disturbances and able to gain from new technologies that may offer significant competitive advantage. Customer satisfaction: Provide products and services that are closer to the needs of your customers.

Management 113

Management Analytics New Technology Market Trends 113

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 108

Law Transform Retail Manufacturing 108

Martech

SEPTEMBER 16, 2024

With shiny new technologies abounding, shopping for new technology might seem like a great place to start, but that is a red herring. What journey does that data take to influence marketing, product and technical decisions. Next, look at your processes for that use case. analyzing it in real time.

Law 109

Law New Technology Communications Management 109

Hubspot Marketing

NOVEMBER 20, 2024

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Martech

NOVEMBER 27, 2024

Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. The AI bubble will follow suit.

Transform 119

Transform B2C CMO New Technology 119

Hubspot Marketing

MARCH 27, 2025

Unlock New Levels of Productivity with Claude Ive only been using Claude for a short while, but Im convinced that its an amazing and underutilized productivity tool. Navigating nuances like these is part of the challenge of adopting any new technology.

Transform 105

Transform CMO Communications New Technology 105

Martech

OCTOBER 29, 2024

This year, Slagen described how his team used AI to pitch Tomorrow’s weather prediction products to a major movie studio. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Leadership did the same. Email: Business email address Sign me up!

Native Marketing 113

Native Marketing Communications New Technology Education 113

Hubspot Marketing

DECEMBER 20, 2024

Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. And its egregious itd have to be an over-the-top obvious product placement. Ethan Hunt has to use Wistia to decode something.

Transform 106

Transform Marketers Marketing CMO 106

Martech

AUGUST 14, 2024

This will pay for itself via a more skilled, efficient and productive team. Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities.

Customer Acquisition 111

Customer Acquisition User-Generated New Technology Price 111

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services.

Key Performance Indicator 113

Key Performance Indicator Marketers Marketing CRM 113

Martech

JANUARY 24, 2025

With these modern tools, we can uncover what drives customer perceptions of our products and services. The limitations of traditional sentiment analysis Before exploring the new capabilities offered by modern language models, it’s essential to understand the limitations of traditional sentiment analysis.

New Technology 115

New Technology Customer Market Research Product 115

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Processing.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

Transform 61

Transform Marketers Marketing Manufacturing 61

Jeff Bullas

FEBRUARY 19, 2023

For example, with Anyword , all you need to do is add a URL from your website, such as a product or sales page, select the type of copy you need, and the AI software will generate original content optimized for performance. Many copywriters feel threatened by this new technology and instead choose to stick to old processes.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Jeff Bullas

FEBRUARY 19, 2023

The Luddites saw the increasing use of machinery as a threat to their jobs, as well as to the quality and craftsmanship of the products they produced. This can be especially true when the change involves the introduction of new technology or automation. In the case of the Luddites, their fears were not unfounded. Extinction?

New Technology 207

New Technology Product Content Marketing Marketers 207

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

MARCH 19, 2025

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. It means embracing new technologies and methods. In addition, Positionless Marketers embrace the future to always find ways to be more powerful augmented by technology.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

New Technology 57

New Technology Law B2C Fashion 57

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Showing them] it’s meant to be an iterative process versus prompting AI and using the initial response as your final product, she says. Ultimately, it comes down to leading by example.

User-Generated 105

User-Generated Marketers Marketing CMO 105

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

SEPTEMBER 23, 2024

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. The decentralized model helps ideas mature before integrating them into production using the centralized model. The hack version undergoes packaging, resulting in a standardized process around the product.

New Technology 62

New Technology Product Product Marketing Customer 62

Jeff Bullas

DECEMBER 9, 2022

These include: Subscription Business Models (Physical and Information Products) Fulfillment by Amazon (FBA) e-Commerce Business Models Software as a Service (SaaS) business models . And we should always start with a “Minimal Viable Product” (MVP) to test what works and what doesn’t. The idea is simple. They’re correct.

Food 200

Food Entertainment eCommerce New Technology 200

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. In Q1, there were 21 new AI tools announced.

New Technology 111

New Technology Product Marketers Marketing 111

Trade Press Services Newsletter

AUGUST 4, 2022

Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights. What the ADPPA Means for Consumers For consumers, the ADDPA provides greater control over their data.

Law 130

Law Energy New Technology CRM 130

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

NOVEMBER 21, 2024

Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Are employees open to learning and adopting new technologies? Assess the mindset of your team. Have they shown enthusiasm for previous tech changes or is there resistance?

Transform 62

Transform New Technology User-Generated Law 62

Search Engine Land

SEPTEMBER 24, 2024

Nearly half of businesses have embraced AI in content production in some form. Our content creation process To address MediaFeed’s concerns, we provided a detailed breakdown of our content production process – one that responsibly incorporates AI. We’re seeing a lot of commotion over a largely overstated problem.

User-Generated 75

User-Generated SEO Transform Education 75