Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

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Transform New Technology User-Generated Communications 108

Adobe Experience Cloud Blog

APRIL 25, 2018

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain.

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CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

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Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. ” Snapshot: Marketing automation.

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Customer Marketing Automation Platform Marketing Marketers 117

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

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Transform Marketing Automation Platform Marketing Marketers 123

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

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Whitepaper Thought Leadership Energy New Technology 134

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. And that “the digital customer experience bursts traditional boundaries.”.

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CMO Marketing Marketers Entertainment 111

Martech

OCTOBER 6, 2022

When an organization is deciding on a new technology to implement, they can’t help but think about larger economic challenges. asks Alex Dal Canto, senior director of product marketing, Acquia. Don’t forget about your customers. Maintaining a focus on loyal customers is also important in adopting and implementing a CDP.

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Customer Customer Journey New Technology Product Marketing 104

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Content Marketing Whitepaper PR Marketing 111

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. ” The concern that AI models, especially those trained on the web, will develop built-in biases is far from new.

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Traditional Marketing New Technology User-Generated Promotion 121

Marketing Insider Group

APRIL 16, 2013

Marketing is in the throes of a buyer revolution and caught flat-footed on what to do about it. New technologies have awakened a sleeping giant who for decades had a longing to control more of the buyer-seller relationship. This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset.

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Transform Marketing Marketers User-Generated 108

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

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Copywriting Marketing Marketers User-Generated 128

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

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Finance New Technology CMO Analytics 102

Martech

MARCH 15, 2024

The list above identifies some areas of value to the customer — secure and compliant data with an easy-to-use, personalized product marketed to them at just the right time and place. One approach to forming effective teams is to organize around value. Forming teams around value streams allows organizations to accomplish two goals.

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Law Communications Management Analytics 119

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. It’s a tall order, and you want the very best.

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Management Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

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Transform CMO Advertising Advertisers 111

Hubspot Marketing

FEBRUARY 23, 2024

Version 1 The prompt: “Write me a job inquiry email for a product marketing position at G2.” The email includes a list of relevant achievements, and there is even a suggestion to include a specific number, i.e., “a 20% increase in product awareness” — that’s spot on. I used three prompts. Here is what I got.

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Marketing Marketers Product Marketing Advertising 103

Duct Tape Marketing

NOVEMBER 7, 2019

Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Slone. On today’s episode of the Duct Tape Marketing Podcast, I sit down with Josh Slone , product marketer for Gist. Marketing Podcast with Josh Slone.

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Management Fashion New Technology Communications 68

Lusha

DECEMBER 9, 2024

Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. New technologies appear, customer preferences shift, and economic conditions fluctuate. Industry Trends Industries change over time.

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Price CRM Marketing Marketers 52

Neil Patel

MARCH 22, 2021

There’s no need to buy fancy cameras or invest in new technology. Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. If you’ve got an Instagram account, you can set up a Live Room.

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Gen Z Branding User-Generated Social Media Marketing 133

Marketing Insider Group

AUGUST 27, 2015

Product Production Isn’t Efficient. Are you certain that you product is being produced in the most effective way possible? Is there new technology available that makes production cheaper, faster or more efficient? Product Market Has Changed. Are you still marketing to the right audience?

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Manufacturing Shipping CMO Management 107

Duct Tape Marketing

MAY 22, 2015

If you set it too high on your website and the product doesn’t live up to it, your customer is going to feel disappointed. Keep the product copy unique and compelling but do not exaggerate its features. He is a serial entrepreneur from IIT-Guwahati and Indian School of Business, who loves to spend his time exploring new technologies.

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Management Branding Customer loyalty eCommerce 78

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

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User-Generated Finance Marketing Marketers 117

Hubspot Marketing

MAY 16, 2023

Limitations of Using Generative AI While generative AI is an interesting tactic for marketers to consider, you’ll want to keep these factors top of mind: Accuracy of results. New technology opens the door to new and unknown threats from bad actors. Soon, you’ll have a life-like video without hours spent on production.

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Price User-Generated CRM Copywriting 125

Digital Marketer

DECEMBER 19, 2022

The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Customer Data & Efficient Targetting.

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Transform eCommerce Retail Entertainment 82

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Optimizely’s DXP enables you to create content in minutes, feature products, and innovate new engaging experiences through powerful testing processes.

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Transform Gen Z Millennials B2C 40

On24- CMO Confessions

JANUARY 28, 2021

And then equally developed a passion for the technology that I was implementing for the company. And when I saw the opportunity to kind of try something new, I wanted to go work for startups. And then the rest is up to product-market fit. I wanted to go work in tech. It’s up to budgets.

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CMO B2C Market Trends Shipping 52

Lusha

NOVEMBER 18, 2024

You could: Provide training on new technologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success.

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CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

On24- CMO Confessions

FEBRUARY 18, 2021

” Because your role as a product marketer in a very large organization like Workday, today at 15,000 people and a multi-billion dollar company and your role as a product marketer at a company like Integrate are two totally different roles. You need to understand which one you thrive in better.

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CMO B2C Fashion Advertising 52