New Technology Product Marketing Transform 
Digital Marketer
MARCH 13, 2023
After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives.
Martech
JANUARY 17, 2024
Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.
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Martech
NOVEMBER 2, 2021
. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.
Unbounce
MAY 4, 2023
And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.
Welcome Software
JULY 13, 2022
On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11
Martech
JUNE 13, 2022
Read next: Why we care about B2B marketing. It would be cynical to say that new technology merely empowers one to do the same old thing in a new way. The challenge is on the marketer to figure out how to find a way to use new technology that plays to future strengths. Today’s whole shack shimmy.
Marketing Insider Group
APRIL 16, 2013
Marketing is in the throes of a buyer revolution and caught flat-footed on what to do about it. New technologies have awakened a sleeping giant who for decades had a longing to control more of the buyer-seller relationship. This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset.
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