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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

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Why starting small with AI pilots before scaling is a mistake

Martech

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms.

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5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

AI-Generated Podcast Show Notes If you’re like most podcast hosts, writing show notes for each episode is likely one of your least favorite parts of the production process. AI Podcast Post-Production So far, we’ve explored AI tools to help you repurpose your finished episode recordings. How Will AI Impact Your Production Workflow?

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The best deployment model for martech genAI

Martech

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. The decentralized model helps ideas mature before integrating them into production using the centralized model. The hack version undergoes packaging, resulting in a standardized process around the product.

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Marketo experts share tips for successful MAP implementations

Martech

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. It’s essential to connect sales and marketing because the MAP shares many functions across these teams. “It

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

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