Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

User-Generated 105

User-Generated New Technology Succession Management Communications 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Duct Tape Marketing

JUNE 23, 2022

14:13] How do you approach someone giving their honest opinion in a group or community that isn’t so flattering of your product? [15:00] So you, you hit on a couple things I was gonna ask about, I wanna double back to maybe giving you a chance you met, you said there are new technologies. Ben's a great host.

Branding 92

Branding B2C Price Education 92

Martech

FEBRUARY 27, 2024

This isn’t going to happen overnight and it’s not yet clear how this is all going to unfold but what we do know is that: AI technology is rapidly becoming enterprise-ready and will give us the power to leverage the data we have in new ways to drive revenue and customer engagement. The Martech landscape continues to grow and expand.

Transform 111

Transform CMO User-Generated Customer loyalty 111