SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 113

Key Performance Indicator Marketers Marketing CRM 113

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

DECEMBER 20, 2024

However, this sometimes leads to their identities becoming so closely tied to the products and services they promote that they struggle to talk about the company in a way that doesnt sound like a sales pitch. Lia Haberman, founder of the ICYMI newsletter: By nature, marketers are cheerleaders for the brands they represent.

Transform 103

Transform Marketers Marketing CMO 103

Martech

MARCH 19, 2025

It means embracing new technologies and methods. In addition, Positionless Marketers embrace the future to always find ways to be more powerful augmented by technology. Use a single supplier for consistency Deming promoted consistency in production, urging manufacturers to minimize variation by relying on trusted suppliers.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. For example, Leffer produced a blog article and a series of emails to promote the piece and other distribution assets. Ultimately, it comes down to leading by example.

User-Generated 105

User-Generated Marketers Marketing CMO 105

Martech

SEPTEMBER 21, 2021

The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. Early this year, Taco Bell made headlines for being an early adopter of NFT-based promotions. For the Burger King promotion, it’s a limited-time sweepstakes ending in October.

Branding 140

Branding Promotion New Technology Product 140

Hubspot Marketing

JANUARY 16, 2020

Innovate new products and features. Companies that are innovating and bringing new technology to the table, often increase their market share. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers. Delight your customers.

Law 143

Law Customer loyalty Price Food 143

Businesses Grow

APRIL 10, 2023

“Most education is about advertising, public relations, sales, promotions, and all manner of campaigns. I think that is the challenge and the question facing new media and new technology — remembering that a business is here to serve, to respect, to make the world better.”

Finance 138

Finance Education Marketers Marketing 138

Adobe Experience Cloud Blog

DECEMBER 19, 2016

With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. No, not these stacks… If you’re currently looking into new technologies for your MarTech stack, here are five key considerations to make the most out of your investment: 1. Management.

Thought Leadership 107

Thought Leadership New Technology Promotion Advertising 107

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. The tech partner behind these NFTs is L.A.-based

Branding 125

Branding Fashion New Technology CRM 125

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Sending emails, creating ads, promoting our products, creating press releases.” Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Adobe Experience Cloud Blog

MAY 5, 2015

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. Burger King created its own Chicken Fries emoji keyboard as part of a wider promotion for this menu item.

Thought Leadership 134

Thought Leadership Marketers Marketing Millennials 134

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

Whitepaper 136

Whitepaper CRM Marketers Marketing 136

Martech

JUNE 1, 2022

Write copy and promotions that solicit audience participation. Digitally savvy with an eagerness to learn new technologies. Responsibilities: Create and execute email and other campaigns across multiple channels to achieve client goals and success. Schedule and conduct tech checks for webinars. Exceptional Excel skills.

Succession Management 111

Succession Management Management New Technology Marketers 111

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

DECEMBER 7, 2023

. “There’s some really interesting stuff there because you are delivering this experience directly to a smart phone and if you can personalize it, there’s so much marketing that goes on inside and outside the stadium to create fan engagement, to get people to the game, to promote concessions at the game.” ” Get MarTech!

Transform 113

Transform B2C CMO New Technology 113

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 62

New Technology Education Promotion Management 62

Neil Patel

MARCH 22, 2021

There’s no need to buy fancy cameras or invest in new technology. Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. Don’t forget to promote your broadcast, so as many followers as possible tune in to view it. Announce Product or Service Promotions.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

New Technology 113

New Technology Entertainment Promotion Management 113

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. From artificial intelligence to Google Analytics to the latest design software, new technology can be overwhelming for even the savviest of marketers.

Transform 130

Transform Thought Leadership Entertainment Marketers 130

Marketing Insider Group

JUNE 14, 2021

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. It’s still a top platform for debating current events and breaking news and driving discussions.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? In many cases, the changes companies need to make don’t even require new technology.

New Markets 110

New Markets New Technology Marketers Marketing 110

Martech

MAY 15, 2024

I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion. As technology has advanced, it’s become embedded, and it’s a part of marketing you can’t untie. There’s a lot of change management that goes along with implementing new technology.

Direct Mail 108

Direct Mail Transform eCommerce New Technology 108

Search Engine Land

MAY 10, 2023

As with all new technologies, the AI chatbot has pros and cons. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming. Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers.

Copywriting 110

Copywriting Marketers Marketing eCommerce 110

Marketing Insider Group

DECEMBER 12, 2024

While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. For example, if nobody can agree on which approach to take in your next email marketing promotion, its likely to be delayed for some time.

Shipping 52

Shipping Marketers Marketing Email Marketing 52

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Create and Promote Highly Engaging Content. Soon enough, new technologies are going to emerge. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Marketing Insider Group

MAY 8, 2020

In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. What’s the most desirable trait every company today wants boatloads full of? Innovation.

New Technology 125

New Technology Promotion Marketers Marketing 125

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable.

B2C 138

B2C SEO Transform Marketers 138

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. As the saying goes, failure to plan is a surefire plan for failure.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

FEBRUARY 19, 2021

Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams. Briefly, here’s what’s going on right now.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. They primarily promote their products on Facebook by tagging them in their content. They regularly use videos to promote their products in the Facebook feed.

Branding 130

Branding Retail User-Generated eCommerce 130

SmartBrief - Marketing

JANUARY 22, 2024

The fear of missing out intensifies the uncertainty surrounding AI as organizations rush to prove their use of the new technology in a reality where the demand for content remains fixed and increased content volume does not increase audience attention.

Transform 123

Transform User-Generated Marketers Marketing 123

Martech

JUNE 5, 2024

You can develop them by investing in your corporate culture to promote innovation, ownership and collaboration. Navigating this transformation requires new knowledge, skill sets and policies to maximize the benefits of new technology like AI, which continues to expand.

Transform 115

Transform Branding Retail Communications 115

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

You might promote it on your homepage, share it on social media, include it in a newsletter, email it to all employees, and work on product placement in leading publications. In addition, new technologies open doors to new ways of helping. Technologies change. First, you’ll want to employ “seed nurturing.

Thought Leadership 134

Thought Leadership New Technology Content Marketing Analytics 134

Rock Content

JULY 15, 2023

So Airbnb started to promote and encourage videos, photos and travel guides created by owners and clients. Give incentives and promote the content your leads and clients are creating that makes sense to your business. And JetBlue strikes a balance between promoting its products and services and attending to users.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105