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The end of marketing or a new beginning? The truth about AI

Martech

Telemarketing was replaced by SMS marketing. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Here’s what you need to know to stay up-to-date and prepare for the new world of marketing. It’s time to rethink your SEO and content strategy.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles. Whoa – quite a mouthful!

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Building a future-ready marketing operations team

Martech

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Learns new technologies rapidly. Non-judgmental.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.