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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. More enterprises will adopt composable infrastructure.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

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The truth behind AI checkers: A cautionary tale

Search Engine Land

Our process begins with topic cluster development, where our SEO team identifies keywords to target. They also use approved AI tools to help transform their research into a comprehensive, fact-checked and sourced outline. Dig deeper: Is using AI-generated content for SEO plagiarism? So, what’s the alternative?

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How to build a long-term, search-first marketing strategy

Martech

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. Source: Craig Dunham.

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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

His blog is full of astonishing ideas and advice for new strategies. You can read articles about SEO , the state of Content Marketing right now, the future of Digital Marketing , marketing measurement, etc. This one covers everything from brand publishing to storytelling and SEO. Contently strategist. Convince and Convert.