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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101
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AI-powered martech releases and news: November 21

Martech

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 108
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Personal Shopper recommends products and helps with search. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Shoppers 110
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How live social shopping is driving brand results

Sprout Social

The following trends keep shoppers hooked and turn these livestreams into must-watch events. Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever. Thats where augmented reality (AR) and virtual reality (VR) come in.

Branding 112
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Survey: Shoppers open to using AI search to discover products

Search Engine Land

While 36% of respondents haven’t used AI search, 25% of consumers have – and mainly to test out the new technology. Meanwhile, a majority of respondents (55%) said “Yes,” they believe search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services.

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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Retail 109
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Amazon planning major AI revamp that will change the search experience

Search Engine Land

Shoppers will be able to use this new technology for real-time product comparisons and to seek additional details, reviews, and recommendations tailored to their search context, reports Business Insider. The project is a top priority for the company and is being supported by Amazon CEO Andy Jassy.

Transform 119