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AI-powered martech releases and news: November 21

Martech

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. This allows retailers to answer shoppers’ questions about products. Email: Business email address Sign me up!

Law 110
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Personal Shopper recommends products and helps with search. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is. Processing.

Shoppers 114
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101
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How live social shopping is driving brand results

Sprout Social

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. The following trends keep shoppers hooked and turn these livestreams into must-watch events. Forty-three percent of U.S.,

Branding 113
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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

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Amazon planning major AI revamp that will change the search experience

Search Engine Land

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Amazon’s new generative AI tool will be developed using human AI trainers, who will continuously review the quality of answers the bot provides.

Transform 119
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10 New Retails Trends You Need to Know for 2023

Hootsuite

of global Internet users reported buying something online every week! This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. In 2022, 58.4%

Retail 128