article thumbnail

We’re hiring: Marketing Services Client Success Manager

Martech

Digitally savvy with an eagerness to learn new technologies. The post We’re hiring: Marketing Services Client Success Manager appeared first on MarTech. Qualifications: Obsessed with external and internal customer satisfaction. A people person: enjoys customers, colleagues, and community members.

article thumbnail

5 tips to boost user adoption of new martech tools

Martech

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. Experimental optimization for accessibility.

article thumbnail

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

Each vendor needs to assess their own situation, risks, and threats, and determine a plan of action — this could include product transformation, new product development, a strategic acquisition of new technology or new player, or a decision to sell to a bigger platform vendor that can make the investments necessary for long-term success.

Transform 103
article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

All Marketo subscriptions include access to customer success managers and all customers receive 24/7 web portal support. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

article thumbnail

Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product. This is where businesses must leverage advanced technology. Talk to stakeholders who regularly interact with customers.

article thumbnail

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. As both a “thinker” and “doer,” your marketing automation manager will be able to propel the marketing department to success on both fronts. Product or segment marketing manager.