Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The answers to these questions and ultimate strategy will vary from vendor to vendor.

Transform 108

Transform CMO User-Generated Customer loyalty 108

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. Experimental optimization for accessibility.

Email Marketing 117

Email Marketing Transform Marketers Marketing 117

Sprout Social

JUNE 26, 2023

Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product. This is where businesses must leverage advanced technology. Pick the top 2-3 successful companies in your industry.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Martech

APRIL 5, 2022

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

User-Generated 103

User-Generated New Technology Succession Management Communications 103

Duct Tape Marketing

OCTOBER 8, 2023

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. One major trend to note involves digital transformation.

CMO 93

CMO Price Transform Marketing Strategy 93

Lusha

NOVEMBER 18, 2024

Key skills to look for in RevOps talent: Data analysis and interpretation Process optimization and automation Project management Communication and Collaboration Change management Technical proficiency with CRM and other RevOps tools Once you’ve built your team, keep investing in their growth.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

On24- CMO Confessions

APRIL 22, 2021

It helped really manage those conversations. As things were moving over to digital, I felt it was a brand-new world out there, and I really felt that marketers in particular would be so well-served with the new technology that I needed to double down on that and say, “Hey, I want to build technology for marketers.”

CMO 52

CMO CRM Transform Digital Marketing 52