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How to assess ESPs and get buy-in for a new one

Litmus

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. Create (and narrow) lists of considerations. Audit more than just your emails in your current system.

Finance 62
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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. But for mobile marketing to be effective, it needs to be strategic.

Transform 111
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Transcript of Getting Salespeople and Prospects on the Same Side

Duct Tape Marketing

Well, what’s really going to move the needle for the law firm is once they recognize that they’re losing billable time, once they realize that their technology issues are impacting their ability to attract and retain younger associates who they want and need to grow and have succession planning.

Law 76