SmartBrief - Marketing

FEBRUARY 20, 2024

Through this personalized approach to mobile content delivery, businesses can achieve higher levels of user satisfaction, cultivate deeper loyalty and increase conversion rates, thereby creating a more meaningful and effective connection with their target market.

Marketing Strategy 130

Marketing Strategy Marketers Marketing SEO 130

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

OnPassive Marketing

AUGUST 23, 2022

Advertising Strategy: The advertising strategy for billboards should be tailored to the target market. Therefore, they continue striving to improve their designs and develop new technologies to engage consumers in their advertisements. Therefore, it is crucial to budget for these costs carefully.

Advertising 96

Advertising Advertisers Promotion Place 96

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. But, not all learning needs to be about link building, content or technical aspects of SEO.

SEO 111

SEO Marketers Marketing New Technology 111

Marketing Insider Group

JUNE 14, 2021

Here are some ideas for successful video content to share on this platform: Showcase new technology. Share tutorials on how to use a new product or service. We build customized content marketing plans (including monthly video packages) to help you produce all the content you need to win new customers.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

AUGUST 18, 2020

Do we really need this new technology? So you’re clear on your target market, your customer journey, your buyer’s funnel and your martech stack. Ask yourself these questions so you don’t go wrong: Have we done enough research? Or are we suffering from the shiny object syndrome? Refine Lead Scoring and Qualification.

CRM 141

CRM Inbound Marketing Customer Journey Marketers 141

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Adobe Experience Cloud Blog

MAY 5, 2016

Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. You have to factor in the time and effort you spend trying to get an influencer’s attention, the influencer’s relevance to your target market, and your ultimate payoff.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketers Marketing 91

Sprout Social

AUGUST 29, 2023

These insights help you build more targeted marketing campaigns, improve products and services and remain agile in a competitive market. But this new technology is not without its bumps. Insufficient training With any new technology, there’s a learning curve or some uncertainty.

Customer 98

Customer Gen Z Shoppers User-Generated 98

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Current events and new technology. Market research about size, growth rate, and other benchmarks. Current industry trends.

PR 91

PR Price SEO Analytics 91

Bannerflow

JULY 12, 2019

Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. With the rise of new technology, many marketers have embraced programmatic creative strategies that target viewers, with the right offer, at the right time. How does your DSP charge you?

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Duct Tape Marketing

APRIL 16, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

CRM 41

CRM CMO Management Product 41

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. For institutional investors, you likely know your target market very well.

Whitepaper 91

Whitepaper Thought Leadership CRM Retail 91

Duct Tape Marketing

OCTOBER 8, 2023

As studies show, companies that align their business objectives and marketing plans are three times more likely to reach their goals. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

CMO 94

CMO Price Transform Marketing Strategy 94

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 112

Market Trends Transform Marketers Marketing 112

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 41

Price CRM CMO User-Generated 41

verse.ai

AUGUST 6, 2024

Sales and marketing need to follow consumers. Even if your target market is primarily older adults, you should be providing the option to engage via text. Chopik, PhD 22. SMS is the most-used mobile phone function in almost every generation. Source: RealityMine ) (Source: RealityMine ) 23.

Gen Z 59

Gen Z Communications Health New Technology 59

Lusha

NOVEMBER 14, 2023

Many were lost for a good reason – they don’t fit your target market, or they’re not likely to convert. Use a technology filter. Another change that can trigger a reason to revisit a lost opportunity is the adoption of new technology at a target company. How do you know which ones are worth a second chance?

CRM 52

CRM New Technology Target Market Product 52

Hubspot Marketing

FEBRUARY 23, 2024

Tell me something very specific you’ve noticed about our marketing. If you liked a post on social media, tell me why and how it’s relevant to our target market. Implementing new features in line with user needs and new technologies on the market.

Marketers 103

Marketers Marketing Product Marketing Advertising 103

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Bannerflow

APRIL 12, 2022

The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”. A well-designed mobile app creates a direct digital path to target customers and more opportunities for sales.

Transform 52

Transform Customer Journey New Technology Management 52

Lusha

JULY 11, 2024

Conduct Market Research Don’t stop with your internal data. Conduct market research to gain a deeper understanding of your target market and potential customers. Are they in your local market, national market, or international market? Technology Stack: What technologies do they use?

Customer 52

Customer Customer Journey CRM Retail 52

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Power Digital Marketing

FEBRUARY 18, 2019

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. Give your target market a reason to follow your brand with updates that are entertaining and not just sales-driven. Prioritize Mobile.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Exposure Ninja

MARCH 7, 2024

The headline targets its audience by mentioning stakeholders, and the subheading names a product they’re likely to use. It’s instantly obvious that this company knows its target market, and it uses both the industry terminology and the names of the platforms that the audience will know and use.

Transform 52

Transform SEO COS User-Generated 52

Exposure Ninja

MARCH 7, 2024

The headline targets its audience by mentioning stakeholders, and the subheading names a product they’re likely to use. It’s instantly obvious that this company knows its target market, and it uses both the industry terminology and the names of the platforms that the audience will know and use.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

The headline targets its audience by mentioning stakeholders, and the subheading names a product they’re likely to use. It’s instantly obvious that this company knows its target market, and it uses both the industry terminology and the names of the platforms that the audience will know and use.

Transform 52

Transform SEO COS Digital Marketing 52

Lusha

JULY 1, 2024

New technologies, techniques, and best practices emerge constantly. Here’s how to keep your skills sharp: Read books and blogs: There are tons of great resources out there on sales, marketing, and personal development. Continuous Learning: Sharpen Your Saw The sales landscape is constantly evolving.

CRM 52

CRM Communications User-Generated Management 52

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Download Enterprise Identity Resolution Platforms: A marketer’s guide.

Customer Acquisition 144

Customer Acquisition PR Shipping B2C 144

Marketing Insider Group

JULY 1, 2020

What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. A lot of these factors change over time, putting your content marketing in a constant state of evolution. New technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

On24- CMO Confessions

SEPTEMBER 10, 2020

Why not now, instead of going out and shopping for the new technology, take advantage of what you have and make it work better. Marketing should have a vested interest in this, as should sales. I can’t say I’m lily-white here and I’ve solved everything. But it has to be a priority at some point in time.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Lusha

DECEMBER 9, 2024

Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. Brand Awareness : Make your brand more visible and recognizable in your target market. Use automation and new technologies like AI to streamline your work and deliver even more targeted and effective email campaigns.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52