Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. For institutional investors, you likely know your target market very well. In latent behaviors, a prospect could download an early stage whitepaper and get +3 points.

Whitepaper 91

Whitepaper Thought Leadership CRM Retail 91

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. Brand Awareness : Make your brand more visible and recognizable in your target market.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52