Martech

JUNE 4, 2024

So when a new technology comes along, marketers face a choice: Ignore it or adopt it? Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform.

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Transform Customer Journey Marketers Marketing 122

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. This is a key question when looking to implement a new technology solution or embrace a new philosophy. Pillar 1: Marketing Strategy.

Transform 134

Transform Energy Thought Leadership Marketers 134

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

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Transform Advertising Advertisers Retail 98

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketers 107

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Dig deeper: 5 secrets to cross-functional collaboration in marketing Step 4: Pilot quick wins to demonstrate value Martech transformations don’t have to be overwhelming.

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Transform CMO Analytics CRM 123

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

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Transform New Technology Marketers Marketing 264

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization.

Transform 107

Transform New Technology User-Generated Retail 107

Martech

MARCH 7, 2024

Dig deeper: How to transform customer experience with AI 2. Cast a wide net around the technology, commercial, product and customer relationship teams. The post 5 practical marketing tactics to accommodate new technologies and AI appeared first on MarTech. If not, re-think and adjust. Get MarTech! In your inbox.

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New Technology Transform Outbound Marketing Thought Leadership 133

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

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Transform Copywriting Marketers Marketing 145

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

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Law Transform Retail Manufacturing 110

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology.

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CRM Transform Marketers Marketing 123

Martech

NOVEMBER 27, 2024

As an old IBM client once said about new technologies, “Let a thousand flowers bloom, then cut them all down except for the tallest few.” Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! He would then add, “Make sure that you tend to your garden!”

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Transform B2C CMO New Technology 121

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

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Transform Logistics Manufacturing Retail 273

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Here are three prescriptives for transforming the way you do marketing.

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Transform CMO Marketers Marketing 90

Marketing Insider Group

SEPTEMBER 7, 2017

Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on Marketing Insider Group.

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Transform New Technology Marketers Marketing 96

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. More enterprises will adopt composable infrastructure.

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Transform Retail Shoppers Price 98

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

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Gen Z Advertising Advertisers Retail 101

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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Transform Finance Energy Customer 86

Duct Tape Marketing

NOVEMBER 8, 2023

09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Do you have an example that you can think of a company that brought you in and ask for, Hey, we need to transform our experience and maybe talk about some of the things that they did or you did or how they turned it around?

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Transform Customer Price Shipping 94

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

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Transform New Markets Retail New Technology 127

Digital Marketer

MARCH 13, 2023

It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Perhaps the most intriguing new tool is Adobe Podcast. The post 5 AI Tools to Transform Your Podcast Production & Marketing Process appeared first on DigitalMarketer. Podcasting is no exception.

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Transform Product Marketing Product Marketers 75

Hubspot Marketing

DECEMBER 20, 2024

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

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Transform Marketers Marketing CMO 105

illumin

AUGUST 6, 2024

Predictive AI is the key to a successful transformation Predictive AI is not a new technology; it doesn’t have the same spotlight appeal as newer AI innovations, but it remains the most reliable and easy-to-adapt AI technology on the market.

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Advertising Advertisers Transform Energy 59

Duct Tape Marketing

JULY 9, 2024

His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in. This is John Jantsch.

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Transform New Technology Management Customer 87

Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Incorporating these tools into your demand gen strategy facilitates a smooth shift from raising awareness to engaging with specific individuals who are most likely to show interest in your medical technology.

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Manufacturing Transform Whitepaper Retail 78

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

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Transform Customer Journey New Technology Management 52

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Organization.

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Transform Manufacturing Marketers Marketing 107

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Transform Data into Business Insights.

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Transform Thought Leadership Marketers Marketing 134

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. The Power of AI AI is transforming marketing, and that can be a good thing.

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Market Trends CMO Transform Influencer Marketing 73

Adobe Experience Cloud Blog

MARCH 11, 2013

by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach.

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Transform New Technology Content Marketing Customer 134

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Build new, repeatable processes around lead nurturing.

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Management Transform CMO eBook 131

Welcome Software

JANUARY 7, 2025

Read on to find out and take the next step in your digital transformation. They can do this by continuously optimizing processes and exploring new technologies to stay ahead in the dynamic B2B ecommerce landscape. The B2B ecommerce landscape is transforming. So, which one are you? Start thinking like a leader!

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eCommerce Transform Logistics New Technology 52

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

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Transform Content Marketing Marketing Strategy Whitepaper 145

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”.

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Transform Customer User-Generated Advertising 117

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements.

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Transform Direct Mail Customer Journey User-Generated 122

Adobe Experience Cloud Blog

APRIL 6, 2018

Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. Marketo Experience: get the first glance of Marketo’s newest innovation—like the new UX!

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Transform Thought Leadership Marketers Marketing 134