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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

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Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

Third, and most importantly, they are constantly working to stay ahead of the technology curve. They should be your first call when someone asks you about where a new technology should fit into your technology strategy. The Current Vendor Process. The Next Stop: Ecosystem.

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3 ways B2B marketers can use generative AI

Martech

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Despite the transformative potential of generative AI, specific challenges exist. This will usher in a new era of data-driven and integrated marketing strategies.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Content marketing needs to lead this transformation.

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ChatGPT: A marketer’s guide

Martech

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As the log-in page of ChatGPT points out, it does have limitations, like any new technology.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

While whitepapers and blog posts are great ways to provide your customers with the informational resources they need, they’re restricted as a one-sided method of communication. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.

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