Businesses Grow

JANUARY 20, 2025

But the brand means something to enough people to make a difference, and make a profit. But here’s why it’s worth it: When everyone else is competing on features and price, you’re competing on feelings. There are a few reasons critics claim brand marketing is in decline (or dead!). And feelings?

Branding 66

Branding Non-Profit eCommerce Price 66

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

JUNE 17, 2024

Speaking of fine print, the non-lawyers on social media recently got in a twist over language in Adobe’s Terms of Service that said the company could see what it is you’re creating with its software. When mass layoffs hit profitable software vendors, customers pay a price. This should not have been a surprise.

Non-Profit 114

Non-Profit Performance Marketing Price Branding 114

Neil Patel

SEPTEMBER 3, 2020

To achieve profitable results with your Google Ads campaigns, you’ll need to have some concrete goals in mind. How many conversions do you need to be profitable? Transparency isn’t common with non-certified agencies; most agencies won’t provide this if clients don’t know any better.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Search Engine Land

JULY 11, 2023

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions. There’s definitely a science behind that, and it’s all about the market type.”

SEO 72

SEO Non-Profit Price Marketing 72

Martech

MARCH 6, 2024

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. You might wonder, will it be harder now to reach recipients’ inboxes?

Energy 110

Energy Non-Profit Real Estate Health 110

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145