Avinash Kaushik

AUGUST 22, 2022

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? For brand marketing, you and I assess success using a question we ask consumers. Example 4.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

MAY 6, 2022

This campaign transforms a seemingly everyday experience into a unique and immersive experience. The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. We wanted to take that customer experience even further.”.

Social Media Marketing 121

Social Media Marketing Non-Profit User-Generated Transform 121

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M.

Transform 105

Transform eCommerce Non-Profit Advertising 105

Marketing Insider Group

NOVEMBER 18, 2020

Create a big data framework that’s aligned with your organizational and marketing goals. Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). This is both irritating, and wrong, as it is claiming credit for results your Performance team/agency did not drive. Carpe Diem!

CMO 52

CMO Analytics Retail Non-Profit 52