Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Implement meaningful improvements for the business.

Branding 90

Branding Non-Profit Real Estate Transform 90

Hubspot Marketing

JUNE 24, 2022

Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. See firsthand how HubSpot can transform your nonprofit organization. Moreover, volunteers are twice as likely to donate as non-volunteers. Often, resources are tight, and teams are small.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Who are our company or client’s target audiences? The advertising team may refer to audiences for remarketing.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Avoid “trend-jacking” or activities that appear profit-driven. Avoid “trend-jacking” or activities that appear profit-driven. More than ever, real-world catastrophes play out on social media in real time.

Communications 145

Communications Management Health Non-Profit 145

Hubspot Marketing

NOVEMBER 6, 2018

See how my broad campaign purpose instantly transforms into an actionable, attainable goal? If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. They put your landing page to work. Cheerios’s #GoodGoesRound.

Direct Mail 143

Direct Mail Marketing Marketers User-Generated 143

Moz

MAY 17, 2020

As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. Instead, I would recommend looking at your Google Search Console data to see what your CTR is when ranking number one for a non-branded term.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Fandom Marketing is a full-service digital agency that has built a reputation on transforming loyal fans into fully engaged customers.

Non-Profit 77

Non-Profit PR Social Media Marketing Retail 77

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated. That’s amazing.

PR 98

PR Marketing Marketers Non-Profit 98

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. The Digital Transformation Monthly. by September when non-essential brick-and-mortar shops had mostly resumed trading. JC Decaux revenue down 63% in Q2 2020. Employment & recruitment.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 3, 2018

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. The firm suggests, “digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures.”

Education 111

Education Non-Profit Transform User-Generated 111