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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. The vendors included both Obility clients and non-clients.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? For instance, the numbers show that social selling is poised to be a huge profit driver. Table of Contents Are Instagram Shopping tools effective in 2024?

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What the Google antitrust ruling could mean for advertisers

Martech

The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. Google’s own efforts with generative search have shown it isn’t yet ready for prime time.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. Holiday-themed quizzes provide personalized product recommendations, making the shopping experience fun and helping customers find the best products for their needs.

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Mastering Performance Max using scripts

Search Engine Land

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Quick question: What exactly does Performance Max maximize? You: “What?

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? Instead of costs going down as production increases, they are going up. In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. The same cost issues are dogging non-pure plays.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.