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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Hubspot Marketing

Marketers at B2B and B2C companies are more likely to report high ROI on the Meta platforms than nonprofit and gov. In addition, 40 to 48% of marketers for B2B and B2C brands report high ROI on Instagram, compared to only 20% for non-profit/government orgs.

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How For-Profits Look to Non-Profits for Marketing Inspiration

Adobe Experience Cloud Blog

Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Non-profits tended to focus on matters of the heart, celebrity endorsements, and compelling causes; for-profits tended to tap into other motivations.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. The same cost issues are dogging non-pure plays.

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Buffer Pricing: Is It the Right Choice for Your Business?

SocialPilot

Non-Profit Suitable Buffer Plan for Non-Profit : Free Plan (3 channel) Essential Features Included: Content Scheduling Content Planning AI Assistant Basic Analytics Landing Page Builder Like enterprises, Buffer has a separate discount pricing plan for non-profit organizations.

Price 111
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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Social media marketers might struggle to analyze trends or collaborate effectively as they scale. However, if youre just beginning, this plan is an affordable way to establish your social media presence. Not only that, Loomly provides non-profits with a 50% lifetime discount on all paid plans.

Price 81
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How to start and grow a social media marketing agency

Sprout Social

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.