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What the Google antitrust ruling could mean for advertisers

Martech

“This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. Transforming the workforce. Confronting risks head-on.

Transform 119
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

Last week I used ChatGPT to write 90% of a blog post with the headline “ Get Paid to Do What You Love: The 10 Most Profitable Online Side Hustles for Passionate Entrepreneurs ”. GPT stands for “Generative Pre-training Transformer.” The disruption of both the verbal and written communication has arrived. What is ChatGPT?

Transform 274
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Could AI eventually make SEO obsolete?

Search Engine Land

Recently, giving AI access to non-curated data has caused more errors. And yet, how long can such perspectives remain profitable? Evolving roles in SEO: As AI technologies advance, the role of SEO professionals is not diminishing but transforming. The integration of AI into SEO is inevitable and transformative.

SEO 108
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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Transform your store with festive decorations and eye-catching displays. Partnering with a good cause shows that your brand cares about more than just profits. Partner with Non-Profits Partnering with non-profits enhances brand goodwill and connects with customer values.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. So, so taking this back to non-enterprise yeah.