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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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What marketing can teach the enterprise about AI

Martech

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 119
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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

In just one week one million users registered with the platform. Last week I used ChatGPT to write 90% of a blog post with the headline “ Get Paid to Do What You Love: The 10 Most Profitable Online Side Hustles for Passionate Entrepreneurs ”. GPT stands for “Generative Pre-training Transformer.”

Transform 274
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Could AI eventually make SEO obsolete?

Search Engine Land

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. Currently, generative AI bridges a gap by producing working functions when given detailed prompts. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results.

SEO 108
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6 SaaS Lead Generation Mistakes You Should Avoid

Jeff Bullas

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences.

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How Automated Review Requests Can Transform Your Business

SocialPilot

In this blog, were diving into how automating your review collection can transform your business. Why do You Need an Automated Review Request System Automated review collection revolutionizes your revenue generation and customer satisfaction. Thats a game-changer, right?

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25 Best Blog Niche Ideas (Data Study)

Backlinko

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Cybersecurity This high-profit niche commands an impressive $11.51