Rock Content

OCTOBER 24, 2023

Healthfinder.gov Healthfinder.gov , a reliable resource, provides information on a wide range of health topics from government and non-profit organizations, ensuring access to the latest and most trustworthy health information online.

Health 93

Health Whitepaper Non-Profit Food 93

Martech

JANUARY 12, 2024

Bittensor was created by the Opentensor Foundation , a non-profit. They wrote this protocol, put together this consensus, released a white paper and threw it out into the world. The scores I give them are posted on the blockchain, transparent and open, and based on that they are then rewarded by the network.

Whitepaper 114

Whitepaper Non-Profit Price Education 114

Martech

OCTOBER 8, 2021

Additionally, marketing projects — whether they’re campaigns or websites or whitepapers or videos — regularly involve working with outside resources, whether it’s an agency or a contract designer or photographer. Melanie Tolomeo , Senior Manager of Business Systems for non-profit Little Kids Rock. Read more here.

Transform 110

Transform Branding Non-Profit Whitepaper 110

Adobe Experience Cloud Blog

JULY 17, 2018

If your audience is the banking industry share how your solution has helped Bank X boost home loan cross-sells, or how Non-profit Y had converted 4x more donors into members over the past year, or how Company Z has enjoyed greater functionality and therefore improved output and ROI after migration from a competing solution.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. and starting measuring (and forecasting) what executives really care about: current and future pipeline, revenue, and profits. Marketo whitepaper: The ROI of Marketing Automation (registration required).

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Animalz blog

APRIL 5, 2025

Organic Traffic Organic traffic is the measure of all non-paid visits to your website from search engines. Why it matters: ROI calculations transform SEO from a cost center to a profit center. places to download an ebook, whitepaper, etc). Why it matters: Organic traffic creates a sustainable audience without ongoing ad spend.

SEO 57

SEO User-Generated Non-Profit Transform 57

AWeber

APRIL 15, 2022

offering an incentive like a white paper or coupon code might also help you re-engage subscribers. Like this email from a non-profit organization: And some re-engagement emails even let subscribers choose to get emails less often: Re-engagement email sequences. Incentives. Speaking of promotions.

Whitepaper 123

Whitepaper Non-Profit Email Marketing eBook 123

Rock Content

APRIL 27, 2020

Google will give you a monthly budget for you to run a campaign to advertise a real non-profit organization. To help you endure the journey, they give you a lot of tips, insights, and tools such as whitepapers and webinars. Then, you can even get feedback and a certificate. Also, there’s no need to pay for any of it.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. Quick Takeaways. They also do a great job of being ad blind.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Hubspot Marketing

AUGUST 9, 2018

Idealist is an internship site that focuses on non-profit roles, and Global Experiences helps you find international opportunities. That’s why marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and non-profits. Skills and Aptitudes. Content Marketer.

PR 145

PR Non-Profit Marketing Marketers 145

Marketing Insider Group

FEBRUARY 6, 2023

Below, we’ve outlined some of the most common website redesign mistakes and what to do instead to ensure you rebuild a website that enhances your business’s profitability. Site visitors have expectations when they visit a new website and will likely struggle to navigate a non-traditional format.

Whitepaper 72

Whitepaper Non-Profit User-Generated SEO 72

Search Engine Land

FEBRUARY 7, 2024

This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. Downloading a white paper. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals.

Non-Profit 81

Non-Profit Whitepaper Advertising Advertisers 81

Search Engine Land

MAY 30, 2023

Download a white paper. A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. For example, you might want to measure the following micro conversions: Scroll to 90% of a blog post or article.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

NOVEMBER 13, 2023

Reason 1: Poor communication Effective agency-client communication is non-negotiable. While a white paper download is valuable, a consultation request holds greater weight. The post Transforming agencies into profit powerhouses with client retention appeared first on Search Engine Land.

Transform 90

Transform Whitepaper Non-Profit CRM 90

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Tap into a profitable target audience. Look at your non-social analytics. For example, you might notice that a particular product or whitepaper is driving the bulk of your traffic.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Backlinko

APRIL 17, 2024

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. They don’t necessarily need to disclose everything (as they may have non-disclosure agreements in place), but they should be able to provide some form of evidence. Here’s what a client said about their services: 4.

SEO 117

SEO eCommerce PR Non-Profit 117

CXL

JUNE 16, 2022

For example: Content asset Customer journey stage Goal Distribution channel Blog post Awareness, consideration Answer a commonly asked question, promote product Website, Medium, LinkedIn Explainer video Consideration Contribute to an existing conversation YouTube, Facebook White paper Decision Promote a product Press release, industry publication.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Rock Content

APRIL 21, 2020

Content marketing is an inbound marketing strategy — that seeks to capture people’s attention by a non-invasive or interruptive way —, focused on engaging the target audience and growing the customer network through the creation, publication, and promotion of relevant content in digital media.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Hubspot Marketing

SEPTEMBER 9, 2024

And then that is where you’ll get the net — hopefully conversion that’s profitable.” This tactic also works with templates, calculators, whitepapers, or original survey data. Example Here’s an example of non-aggressive landing page copy: No pressure. Tactics Obviously, the first goal of running ads is to be profitable.

Direct Mail 98

Direct Mail Non-Profit Marketing Marketers 98

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. While technically a non-profit, a core target audience for B Lab is businesses and brands. Get the template now!

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Whitepaper. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). Infographic.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

CXL

MAY 27, 2022

By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. This is a good lead generation strategy. via Content Marketing Institute ].

Thought Leadership 76

Thought Leadership Real Estate Entertainment Non-Profit 76

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They were doing in manufacturing or medical devices or professional services, many other fields doing almost no marketing.

Non-Profit 71

Non-Profit Direct Mail Marketing Marketers 71

Lusha

JANUARY 26, 2023

For instance, a demo request would rank higher than downloading a white paper. This prioritization not only boosts productivity, but also profit. Also, determine what web pages are for non-buyers (like your careers page, for example). Some behaviors would score higher than others. Not all leads are equal.

Whitepaper 52

Whitepaper Non-Profit Transform Direct Mail 52

Unbounce

MAY 13, 2024

More bottom-line profits from the same overall investment. Examples would be an ebook, whitepaper, or webinar registration. The overarching objective of A/B testing is to find ways to get more results from the same (or less) investment. More clicks from the same ad spend. More leads from the same amount of site visitors.

Price 105

Price eCommerce Copywriting User-Generated 105

Marketing Insider Group

AUGUST 30, 2019

Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Lusha

NOVEMBER 11, 2024

This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way. It’s not just about closing deals; it’s about closing deals that bring in steady, profitable revenue over time.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Duct Tape Marketing

MARCH 22, 2017

On this episode of the Duct Tape Marketing podcast, I’m going to visit with sales trainer Phil Jones, where he talk about his magic words and this is not just for salespeople, in fact this is for non-sales people. Check it out. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo.

Non-Profit 45

Non-Profit Whitepaper Fashion Place 45

Marketing Insider Group

AUGUST 30, 2019

Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

MAY 2, 2022

What it offers: Blinkist offers bite-sized overviews of the latest non-fiction books that you can read or listen to on your phone. What it offers: Side Hustle Pro highlights black female entrepreneurs who made their side job a profitable business. Mobile App. Price: $8.34 a month for an annual subscription. Side Hustle Pro.

Price 119

Price Whitepaper Communications Non-Profit 119

Digital Marketer

JANUARY 4, 2024

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ With user-friendly interfaces and an abundance of resources, these platforms empower even non-designers to create visually appealing content.

Content Marketing 96

Content Marketing Transform Non-Profit Marketing 96

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Adobe Experience Cloud Blog

MARCH 14, 2013

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. For example, the fact the prospect attended last week’s webinar may have more to do with them becoming a lead than the whitepaper they downloaded and tradeshow they attended 12 months ago.

Non-Profit 134

Non-Profit Direct Mail Marketing Mix Marketing 134

Backlinko

MAY 14, 2024

While remaining profitable. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Say you want to grow sales by 15% over the next 12 months. Determine how many new customers or orders you need to hit that target.

PR 113

PR Customer loyalty User-Generated SEO 113

Lusha

JUNE 11, 2024

The goal is to drive profitable customer action by providing information that educates, entertains, or inspires. Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. By focusing on increasing CLTV, you ensure long-term profitability.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52