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Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Of all the items consumers buy online, clothing tops the list. The app makes it easy for buyers to shop for trendy looks all in one place.
Therefore, to improve the effectiveness of marketing campaigns and gain greater marketing ROI , it behooves us to recognize and respond to these 4 new dynamics in the buyer community. Attention Scarcity Online. Buyers have shorter attention spans than ever before. Peer-Powered Decisions.
“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers. But how do they fit on the old marketing charts?
Since it is so simple for onlinebuyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Have a good SEO strategy in place. The following elements are key: Using faceted navigation. Yet, despite all of this, you see a significant decline in revenue.
If you didn’t have a clear strategy in place in 2022 or didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year. For e-commerce, a good place to start would be a special discount that can be instantly applied to any products in your shop. That enough for you?
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