Adobe Experience Cloud Blog

AUGUST 17, 2011

Therefore, to improve the effectiveness of marketing campaigns and gain greater marketing ROI , it behooves us to recognize and respond to these 4 new dynamics in the buyer community. Attention Scarcity Online. Buyers have shorter attention spans than ever before. Peer-Powered Decisions.

Online Buyers 126

Online Buyers User-Generated Price Place 126

Content Marketing Institute

JANUARY 14, 2019

“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers. But how do they fit on the old marketing charts?

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Search Engine Land

NOVEMBER 3, 2022

Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Have a good SEO strategy in place. The following elements are key: Using faceted navigation. Yet, despite all of this, you see a significant decline in revenue.

SEO 102

SEO PR Gen Z eCommerce 102

Sprout Social

SEPTEMBER 21, 2022

Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Of all the items consumers buy online, clothing tops the list. The app makes it easy for buyers to shop for trendy looks all in one place.

Shoppers 129

Shoppers Retail Finance Shipping 129

Marketing Insider Group

MARCH 28, 2024

If you didn’t have a clear strategy in place in 2022 or didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year. For e-commerce, a good place to start would be a special discount that can be instantly applied to any products in your shop. That enough for you?

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120