Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? We allow the transaction to take place in the message as much as possible.”. Read next: You smiled, so we think you’ll like this product. The hard sell is easy.

Product 112

Product Online Buyers Shoppers Customer Journey 112

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145

Shoppers Retail Finance Shipping 145

Content Marketing Institute

JANUARY 14, 2019

“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers. Product demos if they make sense for your brand.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Sending an InMail message asking someone to buy your product most likely isn’t going to work. Once they’re in your funnel, you can slowly start to introduce your product and ask for the sale. Don’t Hard Sell.

Whitepaper 111

Whitepaper User-Generated Online Buyers Advertising 111

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Implement a custom 404 error page.

SEO 102

SEO PR Gen Z eCommerce 102

Marketing Insider Group

APRIL 4, 2024

You should also share links to your website and products, but don’t overload customers with direct ads. Too much self-promotion makes your social media account less valuable and helpful to buyers. A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Marketing Insider Group

MARCH 28, 2024

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121