Online Buyers Place Whitepaper 
Sprout Social
JULY 20, 2016
Generally speaking, social media is not the place to hard sell your products and services. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. Don’t Hard Sell.
Content Marketing Institute
JANUARY 14, 2019
“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers. But how do they fit on the old marketing charts?
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