Search Engine Land

NOVEMBER 3, 2022

Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Customers enjoy promotions and they would not pass up the opportunity to redeem a discount coupon. The following elements are key: Using faceted navigation.

SEO 102

SEO PR Gen Z eCommerce 102

Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart online buyers can move from interest to desire in a heartbeat.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Sprout Social

SEPTEMBER 21, 2022

Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Of all the items consumers buy online, clothing tops the list. The app also has a browser extension that lets shoppers find deals online.

Shoppers 129

Shoppers Retail Finance Shipping 129

Marketing Insider Group

MARCH 28, 2024

The more buyers become used to these requests, the less likely they’ll notice and respond to them. Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. Promote your campaign with user-generated content.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120