Remove Online Buyers Remove Product Marketing Remove Whitepaper
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Regular follow-ups.