Remove Online Buyers Remove Product Remove Whitepaper
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Product demos if they make sense for your brand. Interest and intent.

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The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Generally speaking, social media is not the place to hard sell your products and services. Sending an InMail message asking someone to buy your product most likely isn’t going to work. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.