Neil Patel

NOVEMBER 23, 2020

The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. In 2017, Neutrogena partnered with nine Instagram influencers to promote their Light Therapy Acne Mask. Finally, we implemented A/B testing to improve conversions, which then grew by 200%.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

NOVEMBER 3, 2022

Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money. Customers enjoy promotions and they would not pass up the opportunity to redeem a discount coupon. The following elements are key: Using faceted navigation.

SEO 102

SEO PR Gen Z eCommerce 102

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency. Too much self-promotion makes your social media account less valuable and helpful to buyers. Not sure what to write about?

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart online buyers can move from interest to desire in a heartbeat.

Whitepaper 109

Whitepaper B2C Marketing Marketers 109

Sprout Social

SEPTEMBER 21, 2022

YouTube offers creators the ability to connect their stores on external e-commerce platforms, such as Shopify, and promote merch and other products by: Tagging them in videos and live streams. The app also has a browser extension that lets shoppers find deals online. YouTube shopping. Download on iOS | Android.

Shoppers 129

Shoppers Retail Finance Shipping 129

Marketing Insider Group

MARCH 28, 2024

The more buyers become used to these requests, the less likely they’ll notice and respond to them. Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. Promote your campaign with user-generated content.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120