Neil Patel

NOVEMBER 23, 2020

The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. In 2017, Neutrogena partnered with nine Instagram influencers to promote their Light Therapy Acne Mask. For example, BeautyBio’s Insta Shop enables users to shop the products featured on the social media site.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 102

SEO PR Gen Z eCommerce 102

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency. Too much self-promotion makes your social media account less valuable and helpful to buyers. Not sure what to write about?

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Marketing Insider Group

MARCH 28, 2024

Here are a few ideas to start your testing: The size of your product photos Including or excluding a trust badge Indicating when your supply is limited The color of your “Add to Cart” button You can also check out these mobile testing ideas from A/B testing tool, Taplytics, if your online store has an app.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120