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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. What if our revenue declines even with a top-notch SEO strategy?

SEO 102
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials.

Gen Z 138
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

High-quality SEO blogs. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . What type of content/activity will encourage customer action? Web pages and site guides.

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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

6) Have an SEO strategy The disadvantage of selling from an online store is having less traffic than major marketplaces, like Amazon and eBay. You have to optimize your online store to receive more visits by incorporating SEO keywords into your product listing titles and descriptions.

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How to create review content that’s helpful for users and Google

Search Engine Land

A lot of online buyers want the facts up-front. Tip : Note that your rating and review summary are included as pieces to share in your intro. That’s important. Share the conclusion of your review within the first few paragraphs. Don’t bury this information at the end.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

By showing live notifications about purchases and customer support assistance, you’re providing online buyers proof of how successful and helpful your business is. It allows you to add notifications of live customer interactions on your online store without any coding skills required.

eCommerce 121