Sprout Social
JULY 20, 2016
According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.
Content Marketing Institute
JANUARY 14, 2019
The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook].
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