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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

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3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context. Media Analysis is Not Just for PR.

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An AI Text Generator will Revolutionize Your Content Marketing

Jeff Bullas

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Also it doesn’t understand the nuance of writing rhythm.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content. Let’s break it down: Organic Channels: Social media, blog posts, email newsletters, and SEO-driven content. What is a PR checklist, and why is it important? See Who Is On Your Site Right Now!

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What Can a Specialist Inbound Marketing Agency Do for You?

Marketing Insider Group

Not only are they competing with the strongest players in their industry, but they are also outperforming the competition on SEO in several key topical areas. By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience.

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.