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According to Forbes: 71% of B2B marketers use content marketing to generate leads. 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Content marketing also generates 3 times as many leads as traditional outboundmarketing and costs 62% less.
If your goal is thoughtleadership in your industry, attend events where the attendants are your peers and competitors. If you’re interested in attending events, check out this guide on getting started with event marketing. Learn more about direct mail and telemarketing laws in the UK. Overwhelmed by Marketing Tasks?
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