Outbound Marketing Telemarketing Whitepaper 
InTouch Marketing
JANUARY 31, 2024
Direct mail, cold calls, billboard and newspaper ads, TV and radio commercials, mass email blasts -- those are all examples of megaphone marketing that aren’t working. Consumers have the tools to block telemarketers and fast forward through commercials. Most toss direct mail directly into the recycling bin. Others simply don’t respond.
Marketing Insider Group
JUNE 15, 2015
You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. Top Your Competitors.
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