Duct Tape Marketing

MARCH 17, 2020

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer.

Partner Marketing 98

Partner Marketing Affiliate Marketing Marketing Marketers 98

Martech

JULY 17, 2024

Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals. To become a true revenue partner, marketing must also be accountable for a revenue number – a significant change for many organizations but a necessary one.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

DECEMBER 5, 2023

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Partner marketing costs. Local field marketing event.

Finance 119

Finance CMO eBook Marketing 119

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 101

Advertising Advertisers Retail Partner Marketing 101