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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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3 tips to tackle the annual marketing budget challenge

Martech

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Partner marketing costs. Local field marketing event.

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