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As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
These are mostly subscription costs for technology but include costs for items like your annual customer event or your performancemarketing agency that you could never bring in-house due to headcount constraints. Partnermarketing costs. Local field marketing event.
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