Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Customers.ai

NOVEMBER 20, 2023

SJ Carcamo, Partner Marketing Manager at Justuno Tip 5: Curate Experiences with Source Data Precision Understanding your audience begins with identified and anonymous visitors. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions.

eCommerce 99

eCommerce Shoppers Promotion Partner Marketing 99

CXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Warming up prospects is critical for ABM success , even for virtual events.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Animalz blog

MAY 3, 2024

A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.). The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. (

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52