Martech

SEPTEMBER 16, 2024

Dig deeper: Harnessing martech insights: A roadmap to customer-centric business strategies Key go-to-market functions and their goals Before exploring how martech can boost business goals, it’s important to understand an organization’s different go-to-market functions and their common objectives.

User-Generated 61

User-Generated CRM Customer Acquisition Partner Marketing 61

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Hey #SanAntonio !

Whitepaper 104

Whitepaper User-Generated eBook Partner Marketing 104

CXL

JUNE 2, 2022

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87