Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 88

Product Marketing Product Transform Marketers 88

Martech

SEPTEMBER 16, 2024

Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Increase partner engagement and training completion rates by 25%. Improve product adoption among new users by 20%.

User-Generated 61

User-Generated CRM Customer Acquisition Partner Marketing 61

Pam Didner

JANUARY 20, 2021

What is Channel Partner Marketing. How Does Channel Marketing Impact Sales Enablement? This definition focuses on setting up a systematic process to assist sales, so they can have productive conversations with relevant prospects and existing customers. What are the Elements of Sales Enablement. What is Sales Training.

Partner Marketing 138

Partner Marketing Key Performance Indicator Management Manufacturing 138

Customers.ai

NOVEMBER 20, 2023

SJ Carcamo, Partner Marketing Manager at Justuno Tip 5: Curate Experiences with Source Data Precision Understanding your audience begins with identified and anonymous visitors. Tip 16: Turn Exchanges into Upselling Opportunities Exchanges aren’t just about replacing products; they’re an opportunity to upsell.

eCommerce 103

eCommerce Shoppers Promotion Partner Marketing 103

Martech

DECEMBER 5, 2023

Once every budget owner has identified these mission-critical costs, I then identify costs that fall into another bucket: If we didn’t spend some amount of money on this, then what’s the point of even having that function within marketing? Partner marketing costs. Local field marketing event.

Finance 108

Finance CMO eBook Marketers 108

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.).

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52