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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. Simply put, the marketing tech of the future can do what humans can’t. Listen to Users and Build Contextually Relevant Messages.

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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.

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10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

What Are the Top Marketing Agency Trends for 2024? A complaint occurs when a user marks an email as spam, not when they unsubscribe. Marketing Agency Trend #5: Generative AI & Content Creation Just like cookie deprecation, AI is not a thing of the future…it is here. New Complaint Rate Threshold.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Almost 3 billion users — 36.7% Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). User-generated content can help you: Earn trust. 16 engagement post ideas for 2023 Facebook isn’t dead.

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