Martech

APRIL 7, 2025

What if we could get our CFO to run an “off the books” comparison that tracks brand investment as capital expense (capex) and performance marketing as operational expense (opex)? That gap and our overreliance on ROI to justify spend, often works against us. We include brand assets in the valuation when we sell a company.

Customer Acquisition 119

Customer Acquisition Finance Marketing Marketers 119

Martech

JANUARY 2, 2025

So we did a test with the hypothesis Since earlier efforts tend to perform better, we should be able to get a lift in revenue by switching the order of efforts 3 and 4, since effort 4 generates a higher revenue-per-email-address. Do you get any testing ideas from this Walgreens email? and drive more revenue.

Performance Marketing 113

Performance Marketing Promotion Product Branding 113

Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform 134

Transform Marketing Marketers Traditional Marketing 134

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117

CMO Transform Price Education 117

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

AUGUST 1, 2024

Experian’s entry into the market “signals that RMN viability is on the rise as an alternative to relying exclusively on the largest walled gardens for performance marketing,” said Frank. Proving RMN value.

Retail 117

Retail Shoppers Advertising Advertisers 117

The Marketing Operations Leader

JANUARY 20, 2025

By the end of this workshop, you’ll know how to: ✅ Structure and scale a high-performing marketing ops team. Here’s what you’ll get: 7 Pre-recorded modules to get you started immediately. 4 Live sessions focused on hands-on learning. AI-powered tools and templates to fast-track your success.

Marketing 130

Marketing Marketers Performance Marketing Management 130

Martech

MAY 6, 2025

High-performing marketing teams today are investing in data enrichment and hygiene platforms that: Cleanse duplicate or incorrect records. T he ROI of clean, enriched data When your data is off, everything else suffers. Email bounces increase. Lead scores miss the mark. Targeting and personalization fall flat.

CRM 102

CRM Performance Marketing Marketing Strategy Product 102

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

APRIL 23, 2025

.” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.” ” Instead of: “Join our webinar.”

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing 89

Marketing Marketers CRM Customer Journey 89

Search Engine Land

JULY 5, 2024

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

SEO 111

SEO Health Analytics Market Trends 111

Martech

MARCH 4, 2025

Today’s marketers must master both creativity and data-driven decision-making. Brand strategy blended with performance marketing to create emotional connections with measurable business impact. Proficiency in marketing technology, including CRM, automation, AI and analytics tools.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. It’s time for that to be the case in all the functions of your company.

Finance 118

Finance Marketing Marketers CMO 118

Marketing Insider Group

JULY 22, 2024

Quality content can also drive engagement and improve overall website performance. Marketing Insider Group can take your content marketing strategy to the next level with our Content Builder Services. Reach out to learn more or book your free consultation.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

MARCH 17, 2025

A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. What current tools or tactics will this replace? If you can’t confidently answer these questions, you probably don’t need it.

Marketing 110

Marketing Marketers User-Generated Performance Marketing 110

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report.

Advertising 93

Advertising Advertisers Performance Marketing Branding 93

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide.

Law 131

Law Education Digital Marketing SEO 131

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Introducing the Customers.ai

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. Its possible your organization isnt here yet, though this isnt science fiction either.

Analytics 134

Analytics Marketing Marketers User-Generated 134

Marketing Insider Group

OCTOBER 1, 2024

Improve Your Marketing Outcomes CRM reporting, analytics, and data insights help organizations turn raw data into actionable insights. The result is better decision-making, customer segmentation, and overall performance. Reach out for more information or schedule a free call with our team.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Martech

APRIL 15, 2025

Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules. The argument that people dont object is not a fair one as most people have no idea that companies they buy from or provide information to might upload that information to an ad platform like Google Ads.

Non-Profit 74

Non-Profit Law User-Generated Marketing 74

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. However, that critical lens must be applied across every channel and tactic. Email: Business email address Sign me up! Processing.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Search Engine Land

JULY 16, 2024

” Head of Performance Marketing Jennifer Mussell ‘s issue with GMC Next and her client’s account is the issue of products not being pulled in properly: “When connecting the google app in shopify to GMC next, not all products from the website are being pulled through into the merchant centre next.

Advertising 74

Advertising Advertisers eCommerce Management 74

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. A: I use primarily forecasting dashboards and reporting dashboards. What are the current types of accounts in our customer base?

Manufacturing 127

Manufacturing Copywriting CRM Marketing 127

Martech

FEBRUARY 10, 2025

By integrating this data into your CRM, marketing can create a feedback loop that helps sales personalize outreach and prioritize the most engaged prospects those most likely to convert. Tracking success and improving performance Marketers are eager to understand which leads are effective and which arent.

Thought Leadership 86

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 86

Martech

OCTOBER 12, 2023

But what these marketers may not realize is that we’re already long past the days of guesstimating success. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. The key is finding the right CTV attribution model for your goals.

User-Generated 129

User-Generated Performance Marketing Advertisers Advertising 129

Martech

MAY 29, 2024

A better demand generation motion, supported by an investment in brand marketing, will produce outsized returns. Dig deeper: When and how to move beyond performance marketing to brand strategy Email: Business email address Sign up now Processing. But they must be invested in together as one cohesive plan.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment.

Transform 87

Transform Communications Customer Journey User-Generated 87

Hubspot Marketing

MAY 12, 2025

But this is contrary to how marketing in general has worked forever. Morrissey points out that the rise of performance marketing led (perhaps inevitably) to an era of growth hacks. A generation of marketers trying to find the one weird trick to go viral. Show me the incentives, Ill show you the outcome.

SEO 59

SEO Performance Marketing Digital Marketing Branding 59

SmartBrief - Marketing

MAY 7, 2025

Some functions like performance marketing or always-on content thrive in-house. But if the need is expertise like strategy, brand positioning or creative concepting outsourcing to those who live in that space all day can make sense. Will this talent need to live within the brand long-term?

Shipping 60

Shipping Branding Performance Marketing Advertising 60

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. “We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketing 141