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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. How Performance Marketing Works.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel tariffs of 20022023 The tariffs caused U.S.

Retail 105
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Why focus is the way forward for high-performing marketing organizations

Martech

For creative marketing firms: A well-defined criteria for targeting ideal clients. Stronger pricing power. A broader — not narrower — geographical market from clients seeking your expertise. Why do we exist in the first place? They don’t let the market, competition or financials drive their reason for existing.

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Why most martech RFPs fail and how to get vendor selection right

Martech

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. Capability in place and delivering. Another bases pricing on data unit consumption and required licenses without clarifying what data unit consumption actually means. There must be a better way.

CRM 69
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How to recover from Google Ads performance drops

Search Engine Land

But also that your ads are not placed that high anymore, which can refer to bidding and budget issues. Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s what to look for.

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Report: Google Search CPC up 13% YoY; ad spend growth slowing

Search Engine Land

Especially since Google reportedly had been increasing ad prices to meet targets. The Tinuiti Digital Ads Benchmark Report utilizes anonymized performance data from advertising programs managed by Tinuiti. Tinuiti is a large independent performance marketing firm with over 1,000 employees that manages $4 billion in digital media.

Retail 104
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145