Rock Content

JULY 16, 2020

While in the past, my strategy workshops were mostly attended by brand and content leaders, now a vastly eclectic crowd of marketers belonging to different domains shows up. . People from performance marketing, but also paid media, social media, and PR teams are a common audience of my strategy exercises.

Energy 72

Energy Finance PR Performance Marketing 72

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. (The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Customers.ai

FEBRUARY 7, 2024

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Let’s count down to the strongest correlation in the study: 4.

Retail 69

Retail Marketing Mix User-Generated PR 69

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Animalz blog

OCTOBER 24, 2024

So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Food 57

Animalz blog

OCTOBER 1, 2024

Previous job: performance marketing. But this only works if you still have a certain level of depth in all the things. It’s not that I just said, “Yeah, SEO, interesting.” ” I really did SEO. In my last job, the main focus was SEO and content strategy. Other jobs: branding. So I dug deep in each of those things.

Copywriting 52

Copywriting PR SEO Education 52

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Search Engine Land

NOVEMBER 17, 2022

A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. The ROI of search is among the best-performing marketing channels in the known world. Now, guess what is continuing to impact those search results more and more?

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And Aaron, I know you created the first ever AI PR platform. See, it’s complicated.

PR 98

PR Marketing Marketers Non-Profit 98

Backlinko

JULY 2, 2024

BrightonSEO Date: October 3-4, 2024 Location: Brighton, UK Price: Early bird rate from £200; free ticket also available BrightonSEO is a search marketing conference that brings together industry experts to share their knowledge and insights through focused 20-minute talks.

SEO 105

SEO Gen Z Price Education 105