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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

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How behavioral economics can be the marketer’s secret weapon

Martech

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point.

Price 123
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel-using firms trimmed discretionary spending, cutting marketing and hiring in particular. Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 107
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 94
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Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The era of one-way, intrusive marketing is over. No, I am not interested in another trial for a meal kit service.

Transform 131
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Should you test making your customer journey uglier? Depends on your target audience.

Price 96
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How to inflation-proof your marketing in 2025

Martech

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny.

Transform 111