Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 102

Product Marketing Product Transform Marketing 102

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6%

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

DECEMBER 28, 2021

And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Marketers who pay attention to these data signals will gain a competitive edge. “The This requires layering in first-party data and personalization that reflects a shopper’s environment, including time-of-day, weather, regional promotions and more.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Litmus

SEPTEMBER 24, 2024

For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? ” — Angie Weyman , Product Marketing Manager, Litmus Here are more trends we expect to see across holiday email campaigns.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Marketing Strategy Business Plan Example This business plan example includes the marketing strategy for the town of Gawler.

Price 98

Price Finance Marketing Strategy Product 98